A mobile website is a separate version of your primary website that has been optimized to work on all mobile devices. Since the screen size is much smaller on a mobile device, the navigation will typically be “thumb-friendly”, meaning it is will display larger buttons that can be easily clicked on. Also, there will usually be less text and larger font sizes to make reading on smaller screens easier. When a visitor lands on your main website from a mobile device, they should automatically be redirected to your mobile website.
While most businesses have a website, it is becoming increasingly important to have a mobile website that can be easily viewed by potential customers. Many traditional websites do not work well on mobile devices. A site that is difficult to use on a mobile device will not only frustrate customers, it may send them to the competition.
1. Ease of access
Customers are able to carry their smartphones or other devices with them everywhere, which gives them the ability to make purchase decisions immediately (and from any location). This means a business needs a mobile presence that can cater to those needs.
2. A growing audience
Experts estimate the mobile web is growing eight times faster than did the first wave of online Internet use. This rapidly growing segment of consumers use their smartphones to read content, search for places to eat or shop and find coupons to help them do these things more inexpensively. These customers may often not know exactly what they are looking for, so having a mobile site that places higher on mobile search engines is important.
Many businesses will spend lots of money to develop a brand that attracts customers, and having a good mobile site it is becoming increasingly important for that. A poorly-developed mobile website can drive customers to competitors and undo all the other hard work the company has done to build their brand.
According to two recent surveys of smartphone users, 66 percent of respondents said a good mobile website would make them more likely to purchase a good or service, while 74 percent said they would be more likely to return again. On the other hand, 61 percent said if they do not find what they are looking for quickly, they will move on to another site.
As smartphone users increase at a rapid rate, it is becoming ever more important for businesses to have a branded mobile presence in order to cater to their customers. Those consumers are able to access the Internet from any location at any time – therefore, successful businesses need to be able to meet their needs at a moment’s notice. As Bob Dylan once sang, “The times they are a changing.” The mobile web is not going away. The question is will your business be ready for the change?